Augmented reality

Augmented reality (AR) is a technology that overlays digital information onto the physical world. It is the blending of digital information with the user's environment in real-time. Augmented reality can be experienced through smartphones, tablets, smart glasses or head-mounted displays.

Retail

In retail, augmented reality is revolutionizing the way customers interact with products. AR enables customers to try on clothes, see how furniture would look in their home, and visualize how products would fit into their lives. Customers can now interact with products in a more immersive and engaging way.

Types of AR

There are two types of augmented reality:

• Marker-based AR requires a visual cue, such as a QR code or image, to trigger the augmented reality experience.
• Markerless AR uses object recognition, GPS, or other sensors to locate the user's position and trigger the augmented reality experience.

AR technology is still in its early stages, but it is rapidly evolving. As the technology becomes more sophisticated, it will enable retailers to provide customers with even more engaging and personalized experiences.

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