When it comes to brainstorming, there are some basic rules that should be followed in order to make the most out of the process. These rules are:

1. Defer judgment: When brainstorming, it is important to withhold criticism and judgment of the ideas being presented. This allows for a free flow of ideas without fear of being shut down or ridiculed. All ideas should be considered valid and valuable, regardless of how silly or unconventional they may seem.

2. Encourage wild ideas: Brainstorming is all about generating new and creative ideas. Therefore, it is important to encourage wild and crazy ideas, even if they may seem unrealistic or impractical. These ideas may spark new and innovative solutions to the problem at hand.

3. Build on the ideas of others: Building on the ideas of others is a key aspect of brainstorming. Listening to the ideas of others and expanding on them can lead to even better ideas and solutions.

4. Stay focused on the topic: It is important to stay focused on the topic at hand during brainstorming. While it is okay to go off on tangents and explore related ideas, the main focus should be on generating ideas related to the specific problem or topic.

5. One conversation at a time: During a brainstorming session, only one conversation should be taking place at a time. This ensures that everyone's ideas are heard and that there is no talking over or interrupting of others.

These rules may seem simple, but they are crucial to the success of any brainstorming session. By following these basic guidelines, teams can generate a wealth of new and innovative ideas.

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