During the Rothschild era, Chateau Lafite Rothschild saw significant improvements and expansions. The Rothschild family purchased the estate in 1868 and immediately set about improving the vineyards and the winemaking process. They brought in modern equipment and techniques from other parts of France, and also hired skilled workers to manage the estate.

One of the most notable improvements during this time was the construction of a new cellar in 1886. This was a major technological advancement, as it allowed for better control over the temperature and humidity of the aging wine. The cellar was also built to be more hygienic, which helped to prevent spoilage and contamination of the wine.

The Rothschilds were also instrumental in expanding the vineyards of Chateau Lafite Rothschild. They purchased adjacent land and worked to improve the soil quality and drainage in these areas. This allowed them to plant more vines and increase the yield of the estate.

During the Rothschild era, Chateau Lafite Rothschild also gained international renown for the quality of its wine. The Rothschilds were skilled marketers and were able to build a strong reputation for their brand. They also made strategic business decisions, such as only selling their wine through a select group of merchants, which helped to maintain the exclusivity and prestige of Chateau Lafite Rothschild.

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