Sustainability refers to the ability of an ecosystem to maintain ecological balance and avoid depletion. In the context of investing, sustainability is the practice of investing in companies or assets that prioritize environmental, social, and governance (ESG) factors alongside financial returns.

Fundamental Principles of Sustainable Investing

1. Long-term thinking: Sustainable investing is focused on long-term value creation and considers the impact of a company's actions on the environment and society.

2. Integration of ESG considerations: Sustainability involves the integration of ESG factors into investment decisions. This means evaluating how a company manages environmental risks, treats its employees, and governs itself.

3. Engagement and advocacy: Sustainable investors often engage with companies to encourage better ESG practices and advocate for policies that promote sustainability.

4. Measuring impact: Sustainable investors look for ways to measure and report on the impact of their investments on the environment and society. This allows them to assess the effectiveness of their strategies and make informed decisions going forward.

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