Innovation in Marketing
Digital marketing strategies involve using digital channels and tools to reach and engage customers. These strategies can include:
Digital marketing has become increasingly popular in recent years due to the rise of the internet and the prevalence of mobile devices. Companies are using digital marketing to reach customers where they spend their time - online.
One example of a successful digital marketing campaign is the 'Share a Coke' campaign by Coca-Cola. The campaign involved printing common first names on their products and encouraging customers to share photos of themselves with their named Coke bottles on social media. The campaign was a huge success, with over 500,000 photos shared on social media using the campaign hashtag.
Another example is the use of retargeting ads. Retargeting involves showing ads to customers who have already visited a company's website but have not yet made a purchase. This can be an effective way of encouraging customers to return to a website and complete a purchase. These ads can be shown on social media, search engines, or other websites.
Overall, digital marketing strategies are an important part of a company's marketing mix. They provide a way to reach customers where they spend their time, and can be used to create engaging campaigns that drive results.
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