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The Value of Market Research

This course will teach you about the importance and benefits of conducting market research to inform your business strategy.

10 Units

Unit 1

Introduction to Market Research

Unit 2

Types of Market Research

Unit 3

Designing a Market Research Study

Unit 4

Data Collection Methods

Unit 5

Sampling Techniques

Unit 6

Data Analysis and Interpretation

Unit 7

Using Market Research to Identify Opportunities

Unit 8

Using Market Research to Mitigate Risks

Unit 9

Market Research for Product Development

Unit 10

Market Research for Marketing and Advertising

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