The idea that people are more likely to adopt a behavior or attitude if they see others doing the same thing.
The idea that people are more likely to trust and follow the advice of someone who is perceived as an expert or authority in a particular domain.
The idea that people are more likely to behave in ways that are consistent with their previous beliefs or actions.
The idea that people are more likely to value and desire something if they perceive it as rare or in limited supply.
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