Your Unique Selling Point

Your unique selling point (USP) is what sets you apart from others in your field. It's what makes you stand out and why people should choose to work with you over someone else.

Identifying Your USP

To identify your USP, start by asking yourself these questions:

• What are your strengths and weaknesses?
• What do you do better than anyone else?
• What do your clients value most about you?
• What unique skills or talents do you bring to the table?

Once you have a list of potential USPs, consider which one is the most important and relevant to your target audience. You want to choose a USP that is not only true to who you are but also resonates with your audience and meets their needs.

Examples of USPs

• If you're a graphic designer who specializes in branding, your USP might be your ability to create a cohesive visual identity that accurately represents a company's values and mission.
• If you're a freelance writer, your USP might be your ability to turn complex topics into easy-to-understand content that engages readers.

It's important to remember that your USP can evolve over time as you gain more experience and skills. Don't be afraid to revisit this exercise periodically and make adjustments as needed.

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