Social commerce has been on the rise, and as a result, there are several social commerce tools and platforms that businesses can use to improve their sales and engagement. These tools and platforms help businesses connect with customers on social media platforms, create targeted ads for their products, and track their performance. In this lesson, we will go over some of the most popular social commerce tools and platforms.

1. Facebook Shops

Facebook Shops is a feature that allows businesses to create an online store on their Facebook page. This tool makes it easy for businesses to showcase their products and allow customers to make purchases without leaving Facebook. Facebook Shops also allows businesses to customize their store and track their sales and performance.

2. Instagram Shopping

Instagram Shopping is a feature that allows businesses to tag their products in their Instagram posts and stories. Customers can then click on the tags to view the product details and make purchases. Instagram Shopping is a great tool for businesses that have a strong visual presence and want to showcase their products to a large audience.

3. Pinterest Shop

Pinterest Shop is a feature that allows businesses to create a shop on their Pinterest profile. This tool makes it easy for businesses to showcase their products and allows customers to make purchases without leaving Pinterest. Pinterest Shop also allows businesses to customize their shop and track their sales and performance.

4. Shopify

Shopify is an e-commerce platform that allows businesses to create their own online store. Shopify integrates with several social media platforms, including Facebook and Instagram, to allow businesses to sell their products directly on these platforms. Shopify also provides businesses with a suite of tools to manage their store, track their performance, and create targeted ads for their products.

5. WooCommerce

WooCommerce is a WordPress plugin that allows businesses to create their own online store. Like Shopify, WooCommerce provides businesses with a suite of tools to manage their store, track their performance, and create targeted ads for their products. WooCommerce also integrates with several social media platforms, including Facebook and Instagram, to allow businesses to sell their products directly on these platforms.

These are just a few of the most popular social commerce tools and platforms available to businesses. By using these tools, businesses can improve their sales and engagement on social media platforms and create a more seamless shopping experience for their customers.

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