The Rise of Streaming Services
The emergence of Netflix as a streaming service has revolutionized the entertainment industry. Netflix was founded in 1997 as a DVD-by-mail service, but it was not until 2007 that the company began offering streaming services. Initially, Netflix offered a limited selection of movies and TV shows, but as the company grew, it began to produce original programming such as House of Cards and Orange is the New Black.
Netflix's success is largely due to its use of data analytics to determine what its viewers want to watch. The company collects data on what its users are watching, when they are watching it, and how often they are watching it. This data is used to determine which shows and movies to produce and which to license. The company also uses data to personalize its recommendations for each user, which has helped to increase user engagement and retention.
Netflix's success has had a significant impact on traditional TV networks. As more viewers cut the cord and turn to streaming services, TV networks have had to adapt. Some have launched their own streaming services, such as CBS All Access and NBC's Peacock, while others have begun producing their own original programming to compete with Netflix and other streaming services. Overall, the emergence of Netflix has had a profound impact on the entertainment industry and has changed the way we consume media.
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