Brainstorming with Post-it Notes

One of the most popular and effective brainstorming techniques is using post-it notes. It is a great way to get everyone involved and it allows for a lot of creativity. Here are the steps to follow:

1. Start with a problem statement or an idea that you want to explore as a group.

2. Give everyone a stack of post-it notes and a pen.

3. Set a time limit (usually around 10 minutes) and ask everyone to write down their ideas on separate post-it notes.

4. Once the time is up, ask everyone to stick their post-it notes on a board or a wall.

5. Categorize the ideas into different groups based on their similarities.

6. Discuss each group and try to come up with a more refined idea based on the group's input.

Example

Let's say you are brainstorming marketing ideas for a new product. You start with a problem statement, "How can we increase sales for our new product?". You give everyone post-it notes and ask them to write down their ideas. After 10 minutes, everyone sticks their post-it notes on a whiteboard. You categorize the ideas into groups such as social media, email campaigns, and influencers. You then discuss each group and come up with a more refined marketing plan based on the group's input.

Using post-it notes is a great way to get everyone involved and it encourages creativity. It also allows for easy categorization and organization of ideas.

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