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Brainstorming Techniques

Brainwriting

Brainwriting Technique

Brainwriting is a technique that involves writing down ideas on a piece of paper, rather than verbally discussing them. The idea behind this technique is that it allows individuals to generate ideas independently, without being influenced by the opinions of others. It is a great way to encourage participation from quieter team members who might be hesitant to speak up in a group setting.

How to Use Brainwriting

To use brainwriting, each team member is given a piece of paper with a prompt or question related to the topic being brainstormed. For example, if the topic is "Marketing Ideas for a New Product Launch", the prompt might be "What are your top 5 marketing ideas for our new product launch?". Each team member then writes down their ideas on the piece of paper within a set time frame, usually 5-10 minutes. After the time is up, the papers are passed to the next person, who can then read the ideas and add their own. This process continues until all the papers have been filled with ideas.

Benefits of Brainwriting

One benefit of brainwriting is that it allows for a wider range of ideas to be generated, as each person is working independently. It also helps to prevent groupthink, where individuals might be influenced by the opinions of others in the group. Brainwriting can be used in conjunction with other brainstorming techniques, such as mind mapping, to generate a large number of ideas in a short amount of time.

Example of Brainwriting

For example, the marketing team at XYZ company used brainwriting to generate ideas for a new product launch. Each team member was given a piece of paper and asked to write down their top 5 marketing ideas. After 10 minutes, the papers were passed to the next person, who added their own ideas. By the end of the brainwriting session, the team had generated over 50 unique marketing ideas for the new product launch, which they then used to create a marketing strategy.

Overall, brainwriting is a useful technique for generating ideas in a group setting, and can be particularly effective when used with quieter team members who might not feel comfortable speaking up in a group brainstorming session.

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