Digital Marketing 101
Digital marketing is the use of digital channels to promote a product, service or brand. The channels used may include email, social media, search engines, mobile apps, and websites. Digital marketing can be used by businesses of all sizes to target their audience effectively and maximize their return on investment.
One of the most significant benefits of digital marketing is that it allows businesses to track their marketing efforts' success. With digital marketing, businesses can analyze the data and determine what is working, what is not, and make modifications to their strategies accordingly.
Digital marketing is a constantly evolving field, with new technologies emerging regularly. Therefore, it is essential to stay up-to-date with the latest trends and developments. In this course, we will cover the fundamentals of digital marketing and how it can be used to promote a business and reach its target audience.
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