Understanding the consumer journey is a crucial aspect of digital marketing.

It involves mapping out the different stages that a consumer goes through before making a purchase.

The three main stages are:

• Awareness: when a consumer becomes aware of a product or service.
• Consideration: when the consumer starts to weigh their options and compare different products or services.
• Conversion: when the consumer makes the purchase.

Understanding the consumer journey is important because it helps businesses tailor their marketing efforts to each stage.

For example, businesses can use advertising to increase awareness, offer discounts or incentives during the consideration stage, and simplify the checkout process during the conversion stage.

By understanding the consumer journey, businesses can increase their chances of converting potential customers into actual customers.

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