Creating a personal brand is essential to success on social media. Your brand is how you present yourself to the world online, and it is what people will remember you by. A positive personal brand is critical to building a following and establishing credibility.

Do:

• Be authentic: Authenticity is key to building trust with your followers. Be yourself and don't try to be someone you're not.

• Be consistent: Consistency is essential to creating a coherent brand. Use the same profile picture, color scheme, and tone of voice across all your social media accounts.

• Tell your story: Share your story with your followers. People are more likely to connect with you if they know who you are and what you stand for.

• Provide value: Share content that is valuable to your followers. This can be informative or entertaining, but it should always be relevant to your brand.

Don't:

• Be negative: Negativity can turn people off and damage your brand. Avoid posting negative comments or engaging in arguments online.

• Be inconsistent: Inconsistency can make it difficult for people to remember your brand. Stick to a consistent posting schedule and avoid sudden changes to your branding.

• Over-share: Oversharing can make followers uncomfortable and damage your credibility. Share personal stories, but be mindful of what you post and how often.

• Focus too much on self-promotion: Self-promotion is important, but it should not be the only thing you share. Mix in content that provides value to your followers.

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